LIFELINE: ‘Where Do You Draw the Line?’

Lifeline Campaign is a collaborative campaign between Animal Justice Project and Animal Save Movement which raises awareness of the two biggest causes of animal exploitation globally: ‘food’ production and animal experimentation. Lifeline is the campaign where you get to ask people where they draw the line, and urge them at the same time to be a lifeline for animals.

What are the two major forms of animal oppression?

Speciesism

Global animal agriculture is responsible for the mutilation, torture and death of billions of animals each year.

To create the products on supermarket shelves, animals must endure pain and misery before the ultimate sacrifice – their lives. Eating animals is needless and stoppable.

Everyone can be a lifeline for animals. Choose compassion. Choose veganism.

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Vivisection

Animal experimentation means the death of millions of animals each year for the sake of research. Most studies are ‘curiosity-driven’ – in other words have no direct benefit for humans – and half of animal experiments in Britain takes place in universities.

Animal experiments hold back medical research. It is an industry built on profit and tradition. It is a continuous and miserable cycle of needless suffering yet it is unnecessary and stoppable.

Everyone can be a lifeline for animals. Choose compassion. Choose cruelty-free.

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