Lifeline is a collaborative campaign between Animal Justice Project and The Save Movement which raises awareness of the two biggest causes of animal exploitation globally: ‘food’ production and animal experimentation. Lifeline is the campaign where you get to ask people where they draw the line, and urge them at the same time to be a lifeline for animals.
“The industries who exploit animals fight so ardently to keep what happens hidden from the consumer and general public. They recognise the horrors that animals are forced to endure and as such, they give us marketing ploys and deceitful advertising campaigns to trick us into believing a narrative that is detached from the truth. It is so important that we educate ourselves on the reality of what happens to animals and bear witness to the suffering that they endure. By doing this we force ourselves to confront the abject reality of what is happening and from that point on we understand the urgency of why we must live vegan.”
Global animal agriculture is responsible for the mutilation, torture and death of billions of animals each year.
To create the products on supermarket shelves, animals must endure pain and misery before the ultimate sacrifice – their lives. Eating animals is needless and stoppable.
Everyone can be a lifeline for animals. Choose compassion. Choose veganism.
Animal experimentation means the death of millions of animals each year for the sake of research. Most studies are ‘curiosity-driven’ – in other words have no direct benefit for humans – and half of animal experiments in Britain takes place in universities.
Animal experiments hold back medical research. It is an industry built on profit and tradition. It is a continuous and miserable cycle of needless suffering yet it is unnecessary and stoppable.
Everyone can be a lifeline for animals. Choose compassion. Choose cruelty-free.