- To improve the performance of our websites by understanding which parts work well, and which don’t.
- To deliver relevant online advertising to you both on our websites and elsewhere. This is sometimes done by combining data that we already have about you with the data collected through Cookies. These Cookies are placed by us and selected third parties and enable adverts to be presented to you on our and third party websites.
- To measure how effective our online advertising and marketing communications are.
- To enable us to collect information about how you and other people use our websites.